Beauty retailers dip a toe into sustainability, but fall short of sweeping change

22 Apr, 2021

April 22, 2021

Beauty

Beauty retailers dip a toe into sustainability, but fall short of sweeping change

Though some retailers like Ulta and Credo are pushing their brand partners to adopt more sustainable solutions and packaging, it is not common across the board.

Fashion

Madewell head of sustainability Liz Hershfield: ‘We had to be ambitious’ with our goals

Liz Hershfield, svp and head of sustainability at J.Crew Group, spoke with Glossy about the importance of setting public goals and sticking to them, and the challenge of making a product more sustainable while continuing to sell it.

Podcasts

LoveSeen founder Jenna Lyons: ‘It’s incredibly important to stand in who you are’

When Jenna Lyons left her role as president and executive creative director of J.Crew in 2017, few assumed that her next act would be in beauty. But in September 2020, Lyons debuted LoveSeen, her eyelash extension brand with digital connection and content at its core. Lessons Lyons enforced at J.Crew — personality, individuality, stretching the boundaries of style and owning your message — have been amplified tenfold with LoveSeen.

Sponsored Content by Bannerflow

‘A walk in the park, very straightforward’ — For brands, in-housing marketing teams is getting easier

As in-housing surpasses its ‘trend’ label and becomes a necessity for marketers looking to take control of their digital marketing, more brands are taking the step. From Digiday and Bannerflow.

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Beauty

Lord Jones brings CBD advertising to television and streaming

Luxury CBD brand Lord Jones is taking its advertising to television and streaming services, representing a significant development for the CBD industry.

Fashion

Pre-order is catching on as a solution to fashion’s overproduction problem

There is growing interest among brands for a solution to overproduction: selling via pre-order. In 2019, McKinsey predicted that the made-to-order and pre-order models would go mainstream along with the shift to DTC, and that’s now proving true. Brands like Paskho, Ultracor, Kitri and Khaite have all adopted pre-order models since the pandemic began.

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FROM MODERN RETAIL

Why more brands are offering try-before-you-buy options

As more consumers shop online, brands are looking for ways to minimize return rates and keep logistics costs low. One solution for this is “try before you buy,” which allows customers to test out their order and pay for what they want to keep. While services like Amazon Wardrobe and Stitch Fix helped popularize this model, smaller fashion brands are testing it out to drive conversion and keep returns minimal.

Sponsored Content by Adobe

New guide: How fashion brands can improve the omnichannel experience

Amid ever-changing shopping behaviors, fashion retailers need to have an efficient omnichannel commerce strategy in place. This white paper breaks down the tactics and technology needed to accommodate multiple consumer preferences.

FROM MODERN RETAIL

‘A rich tapestry of interests, affinities and geographies’: Crocs president Michelle Poole on the shoe brand’s influencer strategy

According to Crocs president Michelle Poole, the company’s success was thanks to the brand keeping its ear to the ground and remaining scrappy. “I’m most focused on how the brand comes to life across the globe, in all channels,” she said on the Modern Retail Podcast. Poole spoke about how the company dealt with all the changes brought on over the past year, as well as how it approaches large branding campaigns and influencers.

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