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‘Calling brands out’: How TikTok’s fashion ‘fit-fluencers’ are forwarding size inclusivity

Date: 05 Apr, 2021
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April 05, 2021

Fashion

‘Calling brands out’: How TikTok’s fashion ‘fit-fluencers’ are forwarding size inclusivity

Brandy Melville is offering “one size fits most” (read: small) clothing, lingerie-giant Victoria’s Secret is still fumbling with size inclusivity and many brands are still showcasing their products on only one type of body. In response, TikTok’s “fit-fluencers” are aiming to change the fashion industry with the simple yet radical act of trying on clothes.

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