Fashion’s circular takeback programs are difficult, complex and growing in popularity

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07 Apr, 2021
Glossy

April 07, 2021

Fashion

Fashion’s circular takeback programs are difficult, complex and growing in popularity

Circularity has become a buzzword in fashion over the last five years, with more brands introducing ways to extend the life of a product or turn it into something else after it’s been worn. Brands regularly publicize what is done with products after they’ve been collected. But less is known about the process of getting those used products out of customers’ hands and back to the brand — it isn’t easy.

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