For E.l.f. and Hipdot, food collaborations are proving successful

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16 Apr, 2021
Glossy

April 16, 2021

Beauty

For E.l.f. and Hipdot, food collaborations are proving successful

The idea of an eyeshadow palette inspired by Easter candy, or a chain restaurant known for its burritos, may seem strange. But for digitally savvy brands like E.l.f. and Hipdot, it’s proving extremely successful — both with regard to sales and social engagement.

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