In 2021, brands finally went all in on resale

29 Dec, 2021

December 29, 2021

Fashion

In 2021, brands finally went all in on resale

2021 was the year when crossovers between retail and resale finally took off. Resale platforms received hundreds of millions of dollars in investment from Kering and SoftBank, among others, and dozens of mainstream brands and retailers from Madewell to Farfetch launched their own resale programs.

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