April 14, 2021
Johnson & Johnson’s Neutrogena is the latest to update its positioning. Today, the 91-year-old brand beauty announced a new mission to level the playing field in skin health. Called for “For People With Skin,” the brand purpose is meant to combat inequality as it pertains to socioeconomic status, race, ethnicity and access to health. It will be tackled under four core pillars: advocacy, education, expertise and transparency.
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