P&G incubates new Gen-Z hair care brand with Walmart

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13 Aug, 2021
Glossy

August 13, 2021

Beauty

P&G incubates new Gen-Z hair care brand with Walmart

In early August, P&G formally launched its newest haircare brand, Nou, which stands for “Next of Us” and addresses the needs of 3A-4C hair types and Gen Zers.

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