May 21, 2021
When Revolve started stocking Selkie in 2018, the retailer only sold its styles through a size large. “At the time, they weren’t buying extra-large, and I asked them to try it,” said Selkie founder Kimberley Gordon. “If you want to get them to do something, like add plus sizing, you have to prove your brand. And I knew that would mean that the brand would have to get really trendy, because that’s kind of their business model.”
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