Sephora enters the sexual wellness category with Maude and Dame

27 Jan, 2022

January 27, 2022

Beauty

Sephora enters the sexual wellness category with Maude and Dame

Products include vibrators, of course, but also massage candles, bath products and lubricants. Sephora will merchandise them under a new “Intimate Care” section within its bath and body category.

Beauty

Exclusive: Peyton List launches Pley Beauty

Peyton List is well aware that celebrity beauty brands are launching more frequently than ever, but, she said, there weren’t as many when she started working on Pley Beauty over two years ago. List founded the brand, which launched direct-to-consumer on Wednesday, with Creative Beauty. the new incubator created in partnership with the talent agency CAA.

Fashion

The digitization of the shopping mall

As larger department stores innovate with content and change how the function of their retail space, traditional shopping malls are beginning to catch up with technology-led solutions.

Sponsored Content by Stitchfix

2022 style forecast: How wardrobes are changing and how brands can respond

From Modern Retail: With work-from-home ordinances and shifting priorities, consumers are embracing new trends and expecting more from their shopping experience.

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Fashion

Fit technology is getting a boost from the new iPhone and Savage x Fenty

Savage x Fenty is arming its store associates with body-scanning technology to aid in finding the best fit for customers. Fitting rooms will also have this technology available, so the scan can be done in private, if desired.

Beauty

Freck Beauty founder Remi: Everyone thought the brand concept was ‘crazy’

Freck Beauty founder Remi shares her brand’s journey from Kickstarter to Sephora.

Beauty

Glossier lays off over 80 employees

In an email announcing the layoffs, which was obtained by Modern Retail, Glossier CEO Emily Weiss, said: “We have made the incredibly tough decision to part ways with over 80 members of our Glossier team.”

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Lowe’s to open Petco shop-in-shops in select locations

As part of its “total home strategy,” Lowe’s is set to launch Petco shop-in-shops in select locations in Texas, North Carolina and South Carolina this year. Each shop will feature a selection of pet products from national brands and Petco’s owned brands, along with a slew of services like grooming and vaccinations.

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Report: The advertiser’s guide to light e-commerce

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‘Unapologetically loud and fun’: Ghia’s Mélanie Masarin on the sober curious movement

Ghia is trying to make going out more fun for the sober-curious. The non-alcoholic drink, which launched in 2020, tastes similar to a European apéritif. And, according to founder and CEO Mélanie Masarin, there’s growing demand. She joined the Modern Retail Podcast this week and spoke about Ghia’s journey thus far.

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