The future of fashion collectibles, following the Balmain x Barbie NFT

11 Jan, 2022

January 11, 2022

Fashion

The future of fashion collectibles, following the Balmain x Barbie NFT

Mattel’s Barbie and Balmain recently collaborated on a collection featuring three NFT’s. The toy company has previously worked with Gucci on a limited edition set of physical Hot Wheels. Will other luxury fashion toys follow into the metaverse?

Beauty

The brands making ‘wellness’ more accessible

A new generation of brands, many of which launched DTC, are aiming to reposition the wellness category as younger, more affordable, less intimidating and more fun. And, as evidenced by pick up from mass, national retailers like Target and Walmart, they’re succeeding.

Fashion

‘A cultural shift’: Luxury e-tailer Toward limits customer orders as a sustainability play

On Monday Toward, a sustainability-focused online luxury retailer that launched in August 2021, introduced its own take on an educational sustainability initiative, in the form of an opt-in order limit. Customers, if they so choose, can have their annual number of orders limited to 12.

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Report: Approaching the online marketplace in 2021

From Modern Retail: Increasingly, brands are building their own online marketplaces. Download this report to learn how they’re integrating these platforms into their e-commerce strategy.

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Beauty

Il Makiage parent company charts path for massive growth with new investors and brands

Oddity, the parent company behind DTC makeup brand Il Makiage, has secured a $130 million secondary-market private round as it seeks to diversify its investors and expand its business model. Il Makiage reported $260 million in 2021 revenue and is profitable, while Oddity plans to launch a new brand every 18 months.

Beauty

Essence Makeup teams with Movers + Shakers for its first TikTok campaign

Beauty brands are still learning to navigate TikTok, but if there’s one “playbook” that’s proven successful, it’s the music-driven campaign, embraced by the likes of E.l.f. For Essence Makeup’s first TikTok campaign, it enlisted creative agency Movers + Shakers to help build a music-driven campaign, dubbed #unoriginalsongs.

Fashion

Fashion Briefing: ‘Prada ski or nada ski’: How skiwear became the ‘it’ girl uniform

As the world heads into its third year under the dark cloud of the pandemic, cabin fever has officially set in. Though many people are deeming indoor destinations off-the-table and winter weather has officially arrived, the desire to go out remains strong. As a result, skiing has become an increasingly popular pastime — and sales of its unofficial uniform are booming.

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Big-box retailers bet on home organization as the next big category

Last week, both Target and Walmart released new home organization collections, betting on continued strength in the home category. Walmart is investing in the space via a partnership with the Netflix-backed home organizing duo, The Home Edit. Target, meanwhile, is launching a new private label, Brightroom, to meet its customers’ home organization needs.

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Publishers are no longer choosing between data utility and privacy to increase their bottom line

From Modern Retail: Companies that champion both consumer privacy and a sustainable omnichannel ecosystem are strategizing for a future in which both drive revenue.

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Fast fashion, livestream shopping & DTC holding companies: The Modern Retail Podcast’s year in review

This week on the Modern Retail Podcast, we decided to take a look back and dive into some of the most important issues we wrote about over the last twelve months. Reporters Maile McCann and Saqib Shah as well as managing editor Anna Hensel all dove into the topics they thought drove 2021’s retail narratives.

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