A place where everything is possible — a virtual sustainability world in Animal Crossing: Welcome to H&M Looop Island!
Come chat with Maisie and H&M’s Sustainability Manager, Pascal Brun 13 April. The rest of the week? Explore all its features such as H&M’s sustainable showroom, Maisie’s room, and don’t forget to leave a note on the Town Hall message board with your thoughts on the future of fashion.
How to enter
Head over to @looop on Twitter to get your Dodo Code. Remember to check in every day for a new code. If you’re not a Nintendo player, but still want to experience the island, join Maisie’s livestream 13 April 6PM GMT on IGN’s Twitch channel.
With us, it’s easy to make more sustainable shopping choices
Our newest collection is an ode to the extraordinary and unique colours that can be produced through innovative, more sustainable dyeing methods. We’ve designed an exclusive range of romantic, modern pieces that celebrate colour, sustainability, progress and fashion. Colour Story will be available at hm.com from 15 April.
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