Stock up on neutrals and save! 🍮

09 Jan, 2022

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Parade 121 Greene St Floor 2 New York, New York 10012

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Parade 1 Feb

Introducing our most romantic limited-edition collection ever 💐

Introducing our most romantic limited-edition collection ever 💐

Parade 1 Feb

📣 Your final reminder: FREE HOODIES ends at midnight!

📣 Your final reminder: FREE HOODIES ends at midnight!

Parade 31 Jan

FREE HOODIES! Extended until Midnight 🌚

FREE HOODIES! Extended until Midnight 🌚

Parade 30 Jan

💫 TODAY ONLY 💫 Get a free hoodie.

💫 TODAY ONLY 💫 Get a free hoodie.

Parade 30 Jan

Introducing Universal Tanks

Introducing Universal Tanks

Parade 29 Jan

Snow Day ☃️ Our store is closed today but 30% off is extended to Monday.

Snow Day ☃️ Our store is closed today but 30% off is extended to Monday.

Parade 29 Jan

Would we even be an underwear brand if we didn't have a V-day guide?

Parade 28 Jan

✨ This weekend only ✨ 30% off to shop in-store.

✨ This weekend only ✨ 30% off to shop in-store.

Parade 28 Jan

The bralette you’ll forget you’re wearing

The bralette you’ll forget you’re wearing

Parade 27 Jan

Back in stock alert: Hot Honey 🔥

Back in stock alert: Hot Honey 🔥

Parade 26 Jan

Get naked with matching nude sets ✌🏽✌🏾✌🏼

Get naked with matching nude sets ✌🏽✌🏾✌🏼

Parade 25 Jan

Introducing brand new Universal Bralettes

Parade 23 Jan

Sexy sets for every mood 😘

Sexy sets for every mood 😘

Parade 22 Jan

Open for a little romance 💕

Open for a little romance 💕

Parade 21 Jan

These all have 💫 5-stars 💫 for a reason

These all have 💫 5-stars 💫 for a reason

Parade 20 Jan

Our most popular Re:Play styles, in brand new romantic colors 💘

Parade 20 Jan

Recycle your underwear for free ♻️

Recycle your underwear for free ♻️

Parade 19 Jan

You know the underwear your ex gave you?

You know the underwear your ex gave you?

Parade 18 Jan

Earn 20% off by donating your old underwear ♻️💸

Earn 20% off by donating your old underwear ♻️💸

Parade 16 Jan

Warm up for winter with these 🌡️

Warm up for winter with these 🌡️

Parade 15 Jan

NEW 🤩 SuperSoft Sleep prints and colors

NEW 🤩 SuperSoft Sleep prints and colors

Parade 15 Jan

You up? Open me for 20% off 🥱

You up? Open me for 20% off 🥱

Parade 13 Jan

The Dream Team 🌥

The Dream Team 🌥

Parade 12 Jan

Step into our English garden 💐

Step into our English garden 💐

Parade 11 Jan

Introducing SuperSoft Sleep

Introducing SuperSoft Sleep

Parade 8 Jan

Who will you be this year? 🔮

Who will you be this year? 🔮

Parade 7 Jan

Black is never boring 🐈‍⬛ Come see.

Black is never boring 🐈‍⬛ Come see.

Parade 6 Jan

Replace your morning cup with these ☕

Replace your morning cup with these ☕

Parade 5 Jan

New year. New underwear. Get 5 for $40! 🥳

New year. New underwear. Get 5 for $40! 🥳

Parade 4 Jan

Power into 2022 with new colors ⚡🌈

Power into 2022 with new colors ⚡🌈

Parade 3 Jan

What do you want from us in 2022? 🙏

What do you want from us in 2022? 🙏

Parade 1 Jan

$10 is waiting for you 🤩

$10 is waiting for you 🤩

Parade 31 Dec

📣 Your final reminder for 30% off site-wide

📣 Your final reminder for 30% off site-wide

Parade 31 Dec

You helped us give back 🤲

You helped us give back 🤲

Parade 30 Dec

Drift off to dreamland in these 💤

Drift off to dreamland in these 💤

Parade 29 Dec

Your time to save is running out

Your time to save is running out

Parade 29 Dec

Our fan-favorite Lounge styles are 30% off 👀

Our fan-favorite Lounge styles are 30% off 👀

Parade 28 Dec

You asked for these shades. Now they’re here! 💚💙💜

You asked for these shades. Now they’re here! 💚💙💜

Parade 27 Dec

Your New Year’s Eve look just got sexier 👀

Your New Year’s Eve look just got sexier 👀

Parade 24 Dec

Meet our favorite legging of all time 🙌

Meet our favorite legging of all time 🙌

Parade 23 Dec

Last chance to get 30% off gift cards 😻

Last chance to get 30% off gift cards 😻

Parade 22 Dec

Forget someone? We got you 🎁

Forget someone? We got you 🎁

Parade 21 Dec

Final Countdown! ⏰ 50% off + free 2-day shipping ends at 5pm EST

Final Countdown! ⏰ 50% off + free 2-day shipping ends at 5pm EST

Parade 21 Dec

We want you to win BIG 🤑

We want you to win BIG 🤑

Parade 20 Dec

Re: Last call for 50% off and a free sweatshirt

Re: Last call for 50% off and a free sweatshirt

Parade 20 Dec

🚨 Free Sweatshirt for you 🚨

🚨 Free Sweatshirt for you 🚨

Parade 19 Dec

A bra that’s actually cozy? We did it! 🤗

A bra that’s actually cozy? We did it! 🤗

Parade 18 Dec

Gifts for homebodies, foodies—everyone. 🏠🍟

Gifts for homebodies, foodies—everyone. 🏠🍟

Parade 18 Dec

New deal: 50% off just for you :)

New deal: 50% off just for you :)

Parade 17 Dec

☁️ NEW ☁️ Meet the ultra comfy CloudFuse waistband

☁️ NEW ☁️ Meet the ultra comfy CloudFuse waistband

Parade 17 Dec

Get 📦 FREE 📦 2-day shipping with orders $50+

Get 📦 FREE 📦 2-day shipping with orders $50+

Parade 16 Dec

Made a $10 off code for you :)

Made a $10 off code for you :)

Parade 15 Dec

🧇 NEW 🧇 Waffle styles and colors are here!

🧇 NEW 🧇 Waffle styles and colors are here!

Parade 15 Dec

NEW: Lace that is out of this world 💫⭐🌟

NEW: Lace that is out of this world 💫⭐🌟

Parade 13 Dec

Silky Mesh just got even sexier ✨

Silky Mesh just got even sexier ✨

Parade 12 Dec

Meet Astrology 💫

Meet Astrology 💫

Parade 12 Dec

Made you a discount code :)

Made you a discount code :)

Parade 11 Dec

Cozy gifts for everyone on your list 🎁🎁🎁

Cozy gifts for everyone on your list 🎁🎁🎁

Parade 10 Dec

New sleep sets are here! 💤

New sleep sets are here! 💤

Parade 9 Dec

The community loves SuperSoft! 😍 Here's why.

The community loves SuperSoft! 😍 Here's why.

Parade 8 Dec

🌳Open to plant a tree!🌳

🌳Open to plant a tree!🌳

Parade 7 Dec

NEW: Something even better than cotton ♻️

NEW: Something even better than cotton ♻️

Parade 2 Dec

Tomorrow, your exclusive invite to Parade IRL 🎪

Tomorrow, your exclusive invite to Parade IRL 🎪

Parade 1 Dec

Meet new Jewel Tones 💎

Meet new Jewel Tones 💎

Parade 30 Nov

Last call for procrastinators 🏃‍♀️ (free gifts 🎁 inside!)

Last call for procrastinators 🏃‍♀️ (free gifts 🎁 inside!)

Parade 29 Nov

NEW playful prints 🍷🍝 Get yours at 50% Off

NEW playful prints 🍷🍝 Get yours at 50% Off

Parade 29 Nov

I don’t want you to miss this

I don’t want you to miss this

Parade 28 Nov

Your new faves are almost gone at up to 50% off 💸

Your new faves are almost gone at up to 50% off 💸

Parade 28 Nov

Up to 5️⃣0️⃣% off our newest drops 💥

Up to 5️⃣0️⃣% off our newest drops 💥

Parade 27 Nov

Our team’s NEW favorites now 50% OFF 🎁

Our team’s NEW favorites now 50% OFF 🎁

Parade 27 Nov

Re: Your Black Friday offer is waiting there

Re: Your Black Friday offer is waiting there

Parade 26 Nov

🚨IT’S HERE🚨 Up to 50% off sitewide. Black Friday starts now. 🖤🖤

🚨IT’S HERE🚨 Up to 50% off sitewide. Black Friday starts now. 🖤🖤

Parade 26 Nov

Reply to get a free sweatshirt!

Reply to get a free sweatshirt!

Parade 24 Nov

LAST CHANCE for Early Access

LAST CHANCE for Early Access

Parade 23 Nov

IT’S HERE! 🎁 The Gift Edit 🎁

IT’S HERE! 🎁 The Gift Edit 🎁

Parade 22 Nov

Meet our first Bodysuit 😱 + 30% off

Meet our first Bodysuit 😱 + 30% off

Parade 21 Nov

Stocking stuffers starting at $6: For your bestie, sister, partner...

Stocking stuffers starting at $6: For your bestie, sister, partner...

Parade 20 Nov

🚨 LIVE 🚨 Early Access to Black Friday is Here

🚨 LIVE 🚨 Early Access to Black Friday is Here

Parade 19 Nov

Long Sleeve Tops you’ll want to live in 🥰

Long Sleeve Tops you’ll want to live in 🥰

Parade 18 Nov

Give the Gift of Cozy 🎁 ❤️

Give the Gift of Cozy 🎁 ❤️

Parade
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