Agency Christmas party plans & Apple's heart-warming snowman spot

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25 Nov, 2021
TheDrum
Plus Roth’s IPG legacy examined 
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November 25, 2021
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Will adland be bringing back the agency Christmas party?

Will adland be bringing back the agency Christmas party?

Does the need to cater for remote and in-person staff, plus caution around rising cases of Covid-19, mean agencies are in for another unusual yuletide?

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Ad of the Day: Ghostbusters directors lend comedic touch to Apple’s snowman spot

Ad of the Day: Ghostbusters directors lend comedic touch to Apple’s snowman spot

Apple has enlisted father-and-son duo Ivan and Jason Reitman to direct its heartwarming holiday commercial. ‘Saving Simon’ tells the story of a young girl who heroically attempts to keep her much-loved snowman, affectionately named Simon, preserved throughout the entire year.

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As Roth retires from IPG, what legacy does he leave behind?

As Roth retires from IPG, what legacy does he leave behind?

As IPG’s Michael Roth steps down from the holding company, Barry Dudley examines what the departure means for the group, and the industry at large.

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Class of 2021 video: The making of – part 1

Class of 2021 video: The making of – part 1

BROUGHT TO YOU BY CANON

What happened when The Drum and Canon teamed up to devise, build and execute a purposeful campaign to support art student graduates, inspire creatives by connecting them to this up-and-coming talent – at the same time proving the value of print in driving emotion in a digital world? Find out here. 

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The Guardian unveils contextual ad model in Australia as a post-cookie solution

The Guardian unveils contextual ad model in Australia as a post-cookie solution

British media publisher The Guardian has launched machine learning models in Australia to evaluate the context of thousands of articles on its website to deliver contextually relevant ads that are not reliant on cookies or personal identifiers.

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Watch all of Aldi’s Kevin the Carrot Christmas ads since 2016

Watch all of Aldi’s Kevin the Carrot Christmas ads since 2016

With the Christmas advertising season in full swing, The Drum takes a breath to catch up with one of the more unlikely mascots to grace our screens in recent years – Aldi’s Kevin the Carrot.

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Lessons in beer marketing from Tiger Beer’s Sean O’Donnell

Lessons in beer marketing from Tiger Beer’s Sean O’Donnell

Tiger Beer’s global brand director Sean O’Donnell has had a busy year since taking charge of the brand last year, moving from New Zealand to Singapore. The Drum took some time to find out how he’s building the Singapore-born brand.

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Join The Drum and Facebook as we transform two SMEs

Join The Drum and Facebook as we transform two SMEs

SPONSORED BY: META

In our new docuseries, The Drum, Facebook, and a team of marketing experts take two small businesses on the digital transformation journey of a lifetime. Watch Episode 1 now!

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Drilling down with data: the DTC commerce opportunity

Drilling down with data: the DTC commerce opportunity

BROUGHT TO YOU BY VMLY&R

Direct to consumer (DTC) commerce is increasingly becoming more important in brand marketing strategies and, arguably in more and more cases, more so than the big brand building campaigns. But how is data driving brand DTC commerce strategies and is too much data hindering creativity? In this panel discussion with VMLY&R Commerce and Jumia Group, The Drum explores how brands can leverage data to further strengthen their comms and channel planning.

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