Aldi’s animators dish on Kevin the Carrot, Vodafone’s rural romance, experimental 3D billboards

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24 Nov, 2021
TheDrum
Plus, the sequel to Chipotle’s 2012 Cannes Lions winner
November 24, 2021
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Ads of the Week

Welcome to The Drum’s Ads of the Week, your weekly briefing compiling the industry’s most exciting creative work as well as a bunch of great features that will inspire you. 

 
Creative Works: 10 of the best ads of the week, from Chipotle to Vodafone

Creative Works: 10 of the best ads of the week, from Chipotle to Vodafone

At The Drum, we believe great work deserves recognition and that talented creatives should get their share of reverence for the hard work they put in. So each week we will update our hall of fame, celebrating the 10 best ads from our Creative Works section. Welcome, and don’t forget to vote for your favorite.

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Ad of the Day: Laser beam shark helmets among kids’ solutions to plastic pollution

Ad of the Day: Laser beam shark helmets among kids’ solutions to plastic pollution

To honor the United Nation’s Decade of Ocean Science for Sustainable Development, TBWAChiatDayLA has collaborated with Conservation International on an inspiring film tackling one of the biggest topics of recent times – plastic in our oceans. ‘Doing Nothing is Crazier’ features a group of young and optimistic kids who all pitch in with their ideas on how to solve the issue and protect something that we all rely on.

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Ad of the Day: Vodafone Ireland’s Christmas campaign tells of connected rural romance

Ad of the Day: Vodafone Ireland’s Christmas campaign tells of connected rural romance

Vodafone Ireland has teamed up with creative agency Grey London for its heartwarming 2021 festive campaign. ‘Each Christmas’ tells the story of a young farmer who pines for his old neighbor, a woman who has moved abroad and only returns to her hometown during the holidays – depicting an emotionally resonant reality of modern Ireland.

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Ad of the Day: Nike sparks mental health conversation with content series

Ad of the Day: Nike sparks mental health conversation with content series

Sportswear giant Nike has teamed up with global creative agency AnalogFolk to launch a content series called ‘Nike Mind Sets’ focusing on the topic of mental health.

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Ad of the Day: Chipotle unearths sequel to 2012 Cannes Lions winner ‘Back To The Start’

Ad of the Day: Chipotle unearths sequel to 2012 Cannes Lions winner ‘Back To The Start’

A decade on from the release of ‘Back to the Start’, which won the Grand Prix for Branded Content and Entertainment at Cannes Lions in 2012, Mexican fast-food chain Chipotle has unveiled its sequel.

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Ad of the Day: Great Ormond Street Hospital appeal helps kids get one step closer to home

Ad of the Day: Great Ormond Street Hospital appeal helps kids get one step closer to home

Great Ormond Street Hospital Children’s Charity is launching its annual Christmas appeal with an emotive and beautifully animated spot created by Adam&eveDDB.

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Love sustainable fashion? It's time to join 'Generation Rewear'

Love sustainable fashion? It’s time to join ‘Generation Rewear’

SPONSORED BY: AMAZON ADS

We all know we need to play a part in reducing our waste and environmental impact. So how did British FMCG firm, Reckitt, leverage the power of marketing to encourage consumers to embrace their ‘Generation Rewear’ campaign?

Learn more
 
The making of Kevin the Carrot: how Aldi's animators got the UK rooting for a vegetable

The making of Kevin the Carrot: how Aldi’s animators got the UK rooting for a vegetable

As Aldi once again strikes advertising gold with its unique take on A Christmas Carol, The Drum heads to work with the US animation studio whose cuddly carrot creation Kevin has captivated the British public.

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5 of the best 3D billboards: ‘They’re blurring lines between content, OOH & experiential’

5 of the best 3D billboards: ‘They’re blurring lines between content, OOH & experiential’

The Drum lists five of the best experimental 3D out-of-home (OOH) billboards, a burgeoning new technology on the high street that has strong implications for how marketers bring their campaigns to life. We speak to Amplify’s executive creative director Alex Wilson to get the lowdown on the potential of the sector.

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Norwegian postal service delivers same-sex Santa love story

Norwegian postal service delivers same-sex Santa love story

Posten (the Norwegian postal service) is sending a message of inclusivity this holiday season with a bold new Christmas campaign showcasing Santa as you’ve never seen him before.

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Christmas 2021: watch all of the latest ads

Christmas 2021: watch all of the latest ads

The Christmas advertising season is upon us, but you’re not alone in thinking it feels earlier than usual.

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Netflix and Walls Magnum come together to promote Money Heist in Malaysia

Netflix and Walls Magnum come together to promote Money Heist in Malaysia

Close on the heels of Netflix announcing its free plan in Vietnam, the broadcast player has announced a tech-enabled co-branded initiative to create the buzz in Malaysia for the impending grand finale of its popular Spanish series ‘Money Heist’.

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Are great agency salespeople best placed to be your negotiators?

Are great agency salespeople best placed to be your negotiators?

BROUGHT TO YOU BY PISCARI

In this latest installment from Mike Lander, chief executive of Piscari explores:

  • Negotiation in the context of selling
  • The traits of great agency salespeople compared to great negotiators
  • What it means for agencies
Find out more
 
Bacardi banishes winter chills by bringing a taste of the Caribbean to Lapland

Bacardi banishes winter chills by bringing a taste of the Caribbean to Lapland

Bacardi is inviting audiences to get into the Christmas spirit with a climatic mash-up that transfuses the warm island vibes of the Caribbean with the frigid North Pole.

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Amazon Prime Video debuts smiling hyena Christmas ad to stand apart from Amazon

Amazon Prime Video debuts smiling hyena Christmas ad to stand apart from Amazon

Amazon Prime Video has gone solo in Europe with a Christmas ad campaign distinct from Amazon for the first time. Helen Cowley, Amazon Prime Video EU’s director of marketing, explains why. 

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Pancreatic Cancer UK appeal features voices of Steve Jobs and other late celebrities

Pancreatic Cancer UK appeal features voices of Steve Jobs and other late celebrities

Pancreatic Cancer UK, a charity helping people affected by the disease, has joined forces with British comedian and broadcaster Jon Holmes to produce an emotive appeal to raise awareness about the illness.

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How does better collaboration unlock greater creativity?

How does better collaboration unlock greater creativity?

BROUGHT TO YOU BY ADOBE WORKFRONT

Being truly creative is harder than ever in today’s remote working world. To unlock creativity it’s time for enterprise-level marketing teams to rethink collaboration. Jada Balster explores how…

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