Inside John Lewis' metaverse shop & Co-op's live Christmas ad

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26 Nov, 2021
TheDrum
Plus timeTo, Sekonda and New York Times. 
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November 26, 2021
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ITV created John Lewis shop in I’m a Celebrity Fortnite world – is this the metaverse?

ITV created John Lewis shop in I’m a Celebrity Fortnite world – is this the metaverse?

UK broadcaster ITV has launched a John Lewis-branded experience in Fortnite to coincide with the latest season of reality show I’m A Celebrity… Get Me Out Of Here! The Drum asks ITV whether we can call this the metaverse yet.

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Co-op to run live ad on ITV to spotlight Community Fridges

Co-op to run live ad on ITV to spotlight Community Fridges

Co-op will become the first ever grocer to run a live Christmas ad with a spot on ITV highlighting how people can use Community Fridges to redistribute food that would have otherwise gone to waste.

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Fear of spike in sexual harassment cases behind eerie TimeTo campaign

Fear of spike in sexual harassment cases behind eerie TimeTo campaign

Ad industry group TimeTo has launched a campaign to highlight concerns that a return to the office will spark a rise in reports of sexual harassment in the ad industry.

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Boutiques and indie agencies are the future of creativity in advertising

Boutiques and indie agencies are the future of creativity in advertising

The future of the creative industry may lie with indies and boutiques, argues Ian Haworth, former Wunderman Thompson chief creative officer.

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The future of wellness

The future of wellness

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Read Healthline Media’s latest report, Future of Wellness, to learn about the widespread optimism among today’s wellness audiences and discover new areas of consumer interest and growth.

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Watchmaker Sekonda’s timely print ad takes aim at ‘two-jobs Theresa’ May

Watchmaker Sekonda’s timely print ad takes aim at ‘two-jobs Theresa’ May

Watchmaker Sekonda has unveiled a timely print ad in The Sun newspaper to demonstrate its support of the British public’s negative views on politicians having multiple jobs.

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Creative Works: 10 of the best ads of the week, from Chipotle to Vodafone

Creative Works: 10 of the best ads of the week, from Chipotle to Vodafone

At The Drum, we believe great work deserves recognition and that talented creatives should get their share of reverence for the hard work they put in. So each week we will update our hall of fame, celebrating the 10 best ads from our Creative Works section. Welcome, and don’t forget to vote for your favorite.

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Despite 80 journalists covering climate, New York Times won’t ban fossil fuel advertisers

Despite 80 journalists covering climate, New York Times won’t ban fossil fuel advertisers

The New York Times’ (NYT) international president Stephen Dunbar-Johnson tells The Drum: “We are not an activist organization.”

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Prepare for the new age of targeting with AI-driven predictive analytics

Prepare for the new age of targeting with AI-driven predictive analytics

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Advertisers know all the issues that are driving us towards a new data economy. But no need to panic. With a predictive marketing solution powered by AI, you’ll be able to leverage publisher first-party data to take your audience targeting to the next level. Get greater control, transparency, accuracy, and cost efficiency for your marketing campaigns. All while getting the most out of your return on ad spend. 

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Are you struggling to bring your data to life?

Are you struggling to bring your data to life?

In partnership with Shutterstock

In today’s marketing world, data is EVERYTHING! It drives your decisions, it showcases your success, it…can be kind of hard to engage with, right? Join us for an exclusive panel talk that will help you bring your datasets to life!

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