Our top stories of the month

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25 Nov, 2021
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November 25, 2021
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The Drum
 

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Happy Thanksgiving! As you bicker over whether or not marshmallows belong on sweet potatoes, take a look back on our top stories of this month — from an exclusive conversation with Dentsu CEO Wendy Clark to top Christmas ads and how the industry is grappling with the challenges of climate change in the wake of Cop26. 

 
New LinkedIn data shows how gen Z is recalibrating the norms of work

New LinkedIn data shows how gen Z is recalibrating the norms of work

As its members begin entering the workforce, gen Z is now the fastest-growing demographic on LinkedIn. But members of this generational cohort are not using LinkedIn in the same ways as their predecessors, as their values, priorities and views regarding work and professionalism are uniquely theirs. It’s time for brands hoping to engage with and gain the loyalty of gen Z audiences to start taking notes.

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Marketers still scrambling to recover ‘lost learnings’ on Facebook after Apple privacy push

Marketers still scrambling to recover ‘lost learnings’ on Facebook after Apple privacy push

Meta-owned Facebook’s ad business was among those “massively compromised” by Apple’s privacy update in March. As part of The Drum’s Data Deep Dive, we ask marketers how they’re regaining clarity on their campaigns on Facebook and its sister apps.

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Dentsu chief Wendy Clark: ‘If you don’t like change, you’ll like irrelevance even less’

Dentsu chief Wendy Clark: ‘If you don’t like change, you’ll like irrelevance even less’

Dentsu global chief executive officer Wendy Clark discusses how she’s navigated the challenges of her first year in charge, from the Great Resignation to sustainability commitments to the group’s grand restructure.

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Christmas 2021: watch all of the latest ads

Christmas 2021: watch all of the latest ads

The Christmas advertising season is upon us, but you’re not alone in thinking it feels earlier than usual.

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‘Growth is unsustainable so climate crisis threatens marketing’: WFA CEO sees a solution

‘Growth is unsustainable so climate crisis threatens marketing’: WFA CEO sees a solution

The marketing industry needs to evolve how it views sustainability if it is to effectively combat the climate crisis and hit Cop26 targets, argues Stephan Loerke, chief executive officer of the World Federation of Advertisers (WFA). He reflects on the organization’s first climate conference – likely the first of many more to come.

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Inside BodyArmor, Coke’s new $5.6bn brand

Inside BodyArmor, Coke’s new $5.6bn brand

Coca-Cola’s largest-ever acquisition may seem like a curiosity to the casual observer. However, the BodyArmor brand has been a decade in the making. It has been methodically refined by founder and chief exec Mike Repole, who saw opportunity in a sports drink category that others feared. Here’s what you need to know about Coke’s newest big brand.

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A Guide to TikTok Marketing for Brands

A Guide to TikTok Marketing for Brands

BROUGHT TO YOU BY DASH HUDSON

TikTok’s unique trend-driven feed and homemade style content has pushed brands to adapt their approach to content creation. With 49% of TikTok users having purchased a product after seeing it promoted on the platform, brands must embrace authenticity and data to engage with the TikTok community and to see the most success on the channel.

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Agencies and brands still can’t agree who polices programmatic media quality

Agencies and brands still can’t agree who polices programmatic media quality

Despite the pandemic, overall spend via programmatic has been relatively stable and programmatic video spend has seen some growth. But recent research from Integral Ad Science (IAS) finds that agencies and clients still can’t agree on the brand safety risks programmatic offers. 

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Will tech companies or regulators have the final say in our privacy debate?

Will tech companies or regulators have the final say in our privacy debate?

As part of The Drum’s Data Deep Dive, we ask whether regulators and tech companies could ever work hand-in-hand on data privacy.

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5 of the best 3D billboards: ‘They’re blurring lines between content, OOH & experiential’

5 of the best 3D billboards: ‘They’re blurring lines between content, OOH & experiential’

The Drum lists five of the best experimental 3D out-of-home (OOH) billboards, a burgeoning new technology on the high street that has strong implications for how marketers bring their campaigns to life. We speak to Amplify’s executive creative director Alex Wilson to get the lowdown on the potential of the sector.

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R/GA’s Ashish Prashar: Agencies need to give formerly incarcerated people a chance

R/GA’s Ashish Prashar: Agencies need to give formerly incarcerated people a chance

R/GA’s chief marketing officer Ashish Prashar argues that an approach to recruitment informed by social justice can help companies devise a better future for employees.

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Adland doesn’t have the tools to properly measure media’s carbon footprint... yet

Adland doesn’t have the tools to properly measure media’s carbon footprint… yet

First wave of media carbon calculators are “imperfect“, but can they help industry meet the unmissable climate deadline and decarbonize supply chain?

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Top Performing Content Strategies for Brands
 
Brought to you by Dash HudsonBrought to you by Dash Hudson
Dash Hudson’s guide equips brands with top tactics for creator partnerships, advertising best practices, and tips to go viral to expand and optimize your TikTok marketing strategy.
 

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