Tiger Beer's global brand director talks strategy

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25 Nov, 2021
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November 25, 2021
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Lessons in beer marketing from Tiger Beer’s Sean O’Donnell

Lessons in beer marketing from Tiger Beer’s Sean O’Donnell

Tiger Beer’s global brand director Sean O’Donnell has had a busy year since taking charge of the brand last year, moving from New Zealand to Singapore. The Drum took some time to find out how he’s building the Singapore-born brand.

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What next for marketers as Australian teens abandon Facebook and Instagram?

What next for marketers as Australian teens abandon Facebook and Instagram?

Carmel Zein of e-commerce marketing platform Yotpo wonders whether shift away from Facebook and Instagram presents a rare opportunity for brands to capture disengaged, bored audiences with more stimulating, valuable content. 

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How Havas and Oracle are using contextual intelligence to drive cookie-less advertising at scale

How Havas and Oracle are using contextual intelligence to drive cookie-less advertising at scale

Digital and programmatic advertising is at an inflexion point, with the industry striving for privacy-first, brand-suitable advertising that still delivers efficiency and scale. Oracle and Havas Media have been working together to use Oracle’s Contextual Intelligence, part of Oracle Advertising Solutions to do just this for brands, earning a Markie Award finalist spot along the way.

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Businesses in APAC are unsure about implementing sustainability practices, study finds

Businesses in APAC are unsure about implementing sustainability practices, study finds

Businesses in the Asia Pacific are slow to appoint a dedicated sustainability lead and take very different approaches in terms of what practices to implement and how aggressively to implement them.

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Watch episode 2 of 'The Digital Makeover' now

Watch episode 2 of ‘The Digital Makeover’ now

SPONSORED BY: META

In our new series, The Drum, Facebook and a crack squad of marketing experts are taking two small businesses on an unforgettable digital transformation journey. Watch episode 2 now.

Watch now
 
Learning from the successes of Chinese brands and comparing it with global rivals

Learning from the successes of Chinese brands and comparing it with global rivals

DRUM NETWORK

The Chinese economy is flourishing, with it being the only global superpower to close out 2020 in the green. It also recorded record GDP growth of 18.3% in Q1 of 2021, which has upended Chinese consumption trends. One of these changes has been a growth in preference for domestic brands.

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Unlocking e-commerce growth for FMCG brands NOW

Unlocking e-commerce growth for FMCG brands NOW

BROUGHT TO YOU BY META

E-commerce is increasingly becoming a ‘play to win’ channel as consumers shift here for convenience, price, and assortment with the added safety of being able to buy with just a click right from their homes. How about marketers? If you have brands across categories like personal care, food, beverage, beauty, or home care – then what are some of the trends shaping up, and is this a channel to invest in right now?

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Stories From Around the World

 
Creative Works: 10 of the best ads of the week, from Chipotle to Vodafone

Creative Works: 10 of the best ads of the week, from Chipotle to Vodafone

At The Drum, we believe great work deserves recognition and that talented creatives should get their share of reverence for the hard work they put in. So each week we will update our hall of fame, celebrating the 10 best ads from our Creative Works section. Welcome, and don’t forget to vote for your favorite.

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Social media practices you should let die in 2021

Social media practices you should let die in 2021

BROUGHT TO YOU BY OPEN MIC

Social media. An indisputable gold-mine of potential audiences. But with businesses leveraging social media more than ever before, how do you stand above the crowd and avoid the big no-nos of social media marketing in 2021?

With an exhaustive list of dos and don’ts, Depositphotos has all the answers in their top insight piece.

Read now
 

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